Year
2024
Client
HMA Groupe Construction
Category
Digital Marketing & Web Development
Product Duration
8 Weeks
When HMA Groupe Construction first partnered with us at Lumos Digital Solutions, they were handling massive, high-quality projects but lacked a strong online funnel to consistently capture premium commercial and residential leads. Lumos stepped in to turn their digital presence into a true asset, focusing on maximizing their search engine visibility and building an educational content ecosystem that establishes instant trust.
Lumos Digital Solutions helped HMA Group Construction to strengthen its digital presence and create a marketing strategy that would attract more qualified commercial and residential construction opportunities. The focus was on improving search visibility, developing content that showcased the company's expertise, and building a digital foundation that could consistently generate leads. By aligning SEO, content marketing, and website optimization efforts, HMA Group Construction was able to reach potential clients earlier in their decision making process.
A clean, confident layout puts real project photography front and centre, pairing strong visuals with straightforward messaging so visitors immediately understand what HMA can build for them.
A comprehensive SEO strategy was implemented to improve rankings for construction related searches in target markets. Lumos optimized website structure, service pages, metadata, and content while identifying high value keywords that prospective customers were actively searching for. These improvements increased organic visibility, drove more qualified traffic to the website, and helped HMA Group Construction compete more effectively in local search results.
Increased organic website traffic by over 70%
Improved rankings for high intent construction related keywords
Increased qualified inbound leads by 45%
Enhanced online credibility through optimized content and project showcases
Improved website conversion rates through lead funnel optimization
Established a scalable content and SEO strategy for long term growth
Results shown are illustrative and should be adjusted to reflect actual performance metrics before publication.
