Year
2023
Client
Harmony Café & Bar
Category
Local SEO and Social Media Content creation with Design
Product Duration
4 weeks and ongoing
Harmony Café & Bar is a neighbourhood café and bar. Lumos handled both their Digital Presence and optimized Google profile including their social media including curated events creating a consistent, inviting brand presence online that mirrors the experience guests enjoy in person.
Lumos Digital Solutions partnered with Harmony Café Bar to enhance its Google presence and build a stronger connection with both existing customers and new audiences. The objective was to create a consistent brand voice, increase local awareness, and use social media as a channel to drive foot traffic, customer engagement, and repeat visits. Through a strategic content plan and audience focused campaigns, Harmony Café Bar was able to strengthen its online community and increase brand visibility.
To maximize reach and engagement, Lumos Digital Solutions implemented a data driven social media marketing approach that included content scheduling, audience targeting, hashtag optimization, and performance analysis. Campaigns were designed to attract local customers, promote seasonal offerings, and encourage user generated content, helping expand the café's digital footprint and build stronger customer loyalty.
The results extended beyond engagement metrics. Google business profile became an effective marketing channel that increased awareness, generated inquiries about events and promotions, and drove more customers through the door. With a clear strategy and consistent execution, Harmony Café Bar established a stronger online presence and a more engaged local audience.
Built a Request Review process achieving 200+ 5 star reviews and happy customers.
Increased promotion and event inquiries through Google Business Profile and Improved brand awareness within the local community
Increased social media reach by over 150%
Grew follower count by 80% within six months
Increased engagement rates across social platforms by 120%
Generated more repeat customer engagement through consistent content marketing
Created a scalable social media strategy for continued growth
